Builder uses virtual reality to show not-yet-built kitchens
Luxury-home builder Toll Brothers Inc. is pilot testing a new tool in a few select markets that allows buyers to better envision design selections in their new home’s kitchen. By donning virtual reality (VR) glasses, they can easily swap out countertops or cabinet colors and view the changes in virtual reality.
Toll Brothers new VR program, Kitchen 360, offers a 3-D view and floor plan visualizer that allows buyers to take a realistic tour through their new kitchen.
“When I used the new VR tool, I felt like I was standing in my new kitchen,” says Jillian Talbot, who is building a home in Toll Brothers’ The Hills in Parker, Colo. “It really helps to see how your choice will look so you know what you’re getting before it’s built.”
To create Kitchen 360, Toll Brothers partnered with Marxent, a maker of augmented reality and virtual reality technology. Customers can study floor plan options and then design their kitchens within the 3-D product. It empowers them to easily swap out flooring, countertops, finishes, paint colors, appliances and more.
“Until now, the personalization process of buying a new home posed a challenge for home buyers to visualize their combination of selected materials using small material samples,” says Mark Bailey, division president of Toll Brothers Colorado Division. “The Kitchen 360 experience enhances a home buyer’s ability to visualize their space with a level of quality that has never been available before. Using this VR technology in combination with the look and feel of those material samples, the buyer has a more complete idea of their vision. They get the chance to actually step inside the space they’ve created and preview how that space will work for their everyday lives.”
To view Kitchen 360 Experience, visit TollBrothers.com/Kitchen360.
Source: Toll Brothers Inc.
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